The client's Welding School has been training the next generation of welders since 2006. They have campuses in South Carolina and Texas.
The client's had a website, but they lost many site visitors because the site was not mobile compatible and the content lacked many of the search terms that prospective students were searching. Arclabs also struggled to determine how many leads stemmed from search ads and organic traffic, and they did not have a database for organizing and tracking their leads.
To build a more effective website that would be mobile friendly and contain relevant content for students searching the web.
To track leads and increase total leads generated.
To create and implement an online marketing strategy.
To collaborate with the client's staff on campaigns and content.
We built a new mobile-responsive website with a database that allows the clients to track and export all leads for each campus. We also built them a custom CMS (Content Management System) and added the ability to update events and banners from the dashboard. Then we launched landing pages for each location to target with Google and Facebook ads.
Within 12 months Google ad results increased by 200%, overall lead flow increased by 400%, and overall enrollment grew by 50% across all campuses.