The Importance of Digital Marketing for Small Businesses

Two women smiling while online shopping on a tablet.
Katelyn Benfield April 1, 2020

The Importance of Digital Marketing for Small Businesses

Why Digital Marketing?

As a small business owner, you have many advantages over larger companies when it comes to customer relationships and interactions. However, there are also challenges that come with having a small business. You have a customer base, but how can you expand it? That’s where digital marketing can help. Digital marketing is more than just creating online ads. With options like social media marketing, blogs, SEO-friendly website content, and more, digital marketing can enhance your business for the better.


Find and Reach New Customers

You know who your customers are. But how can you help them find your business? Word of mouth, flyers, and other traditional marketing tactics can work. However, digital marketing allows you to cast a wide net when looking for customers. Today, all of your potential customers are online. As a business owner, you need to meet them where they are at. Digital marketing involves being proactive in taking what you know about your customers and providing an easy and accessible way for them to access your online presence. When new customers evaluate your business, there are a few things they may look for:


  • Social media presence
  • Reviews (Yelp, Bing, & Google Listing)
  • Website accessibility

If a customer is unable to gather enough information about your business online, there’s a good chance that they will not make the effort to come to your location.


Make the Leap

Changing the way you do business can be stressful and even scary at times. Revamping your website and taking a different approach to the way you reach your customers can’t happen overnight. That’s why we at Red Razor Marketing want to help you achieve your online business goals as quickly and efficiently as possible. We can help assess your customer base and create ads, content, maintain your social media and more. Now is the time to take the next step for your business.


At Red Razor Marketing, our main priority is to help you reach your business goals. Contact us today and see what we can do for your business!