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Man drinking coffee out of a red mug while working on a laptop.
Amanda Meadows February 6, 2019
Goodbye, Google+: 4 Things You Need to Know

In October 2018, Google announced that it is sunsetting Google+ in 2019. Between extremely low engagement and a major security breach, Google declared that there were “significant challenges in creating and maintaining a successful Google+ that meets consumers’ expectations.”

Quality Guarantee written in red ink on paper with red pen laying on the piece of paper.
Amanda Meadows January 23, 2019
What Google Guarantee Means for Your Digital Marketing

It all started with some shady locksmiths and plumbers scamming customers in San Francisco. omeowners searching for locksmiths or plumbers were directed to services that had paid for Google Ads and Google My Business listings.

A hand placing wooden blocks spelling out year 2019.
Amanda Meadows January 9, 2019
New Year’s Resolutions for Your Digital Marketing

By this time of the new year, most people have made some sort of resolutions for the next 12 months. Health, fitness, budgeting, reading, organization–these are just a few of the ways people determine to improve their lives and wellbeing.

Coworkers discussing marketing while looking at a tablet screen.
Amanda Meadows December 19, 2018
Be Remarkable: 3 Reasons You Need Digital Marketing

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” (Seth Godin)

Female smiling while typing on a laptop.
Amanda Meadows December 12, 2018
Retargeting, Remarketing—What’s the Difference?

Are remarketing and retargeting the same thing? You may see these terms used interchangeably sometimes, but they are actually two different strategies that seek to meet the same goal: closing a sale with a customer who has left your site before completing a call to action.

Three black darts and one red dart sitting on a wooden surface.
Amanda Meadows November 28, 2018
What Is Retargeting?

Consumers do not necessarily dislike ads—they dislike ads that are not relevant to them. So how can you get your ads to appear to the right people? How can you maximize your advertising budget and reach the audience that is looking for your product or service? This is where retargeting comes in.