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Paired Fonts in a repeating pattern
Gerson Petit August 10, 2020
Understanding Typeface

Not all typefaces will communicate the same message about your brand. Choosing which typefaces to use will depend on your brand.There are many possibilities, but we advise sticking to just two typefaces. You don’t want to accidentally use a typeface that miscommunicates your brand’s personality and vision, right?

Different Fonts in a repeating pattern
Katelyn Benfield July 27 2020
Ten Fonts To Avoid Using

We often hear a lot about the great fonts that make up a brand identity, but what happens when the fonts you chose for your brand aren’t quite serving you in the way they should?

Cartoon girl browsing on top of a giant computer monitor.
Katelyn Benfield June 10, 2020
Everything You Need To Know About Google Display Ads

Google’s display ads are programmed to help you reach a large audience through creative, visual advertising.

Man sitting at desk looking at computer and papers with tired expression.
Katelyn Benfield April 24, 2020
Google vs. Facebook Advertising

In the field of digital marketing, advertising is online-driven. There are many online advertising platforms for every business: LinkedIn, Google Ads, Facebook Ads, etc.

Two women smiling while online shopping on a tablet.
Katelyn Benfield April 1, 2020
The Importance of Digital Marketing for Small Businesses

As a small business owner, you have many advantages over larger companies when it comes to customer relationships and interactions.

The word SEO on top of a black background depicting links connecting.
Katelyn Benfield March 11, 2020
Keeping up with Google Algorithm updates

Google is constantly updating its search algorithm. These updates may include improvements, changes, tweaks, and so on. In 2010, according to Google’s Matt Cutts, "on average, [Google] tends to roll out 350–400 things per year."

Guy holding phone scrolling while browsing the internet on a desktop computer.
Katelyn Benfield January 31, 2020
How to make a Google Search Ad campaign

If you have ever searched for a business on Google, you are bound to be met with a large variety of outcomes.

Katie the marketing and social media manager at Coyote Coffee smiling while holding a cup of coffee at their Powdersville location.
Amanda Meadows November 6, 2019
Client Feature: How a Local Cafe Uses Instagram for Marketing

One of our website clients, Coyote Coffee Cafe, is a locally-owned cafe that has been serving drinks and food in the Upstate for 10 years.

Videographer holding gimble with the sun setting in the background.
Austin Evans September 19, 2019
Why Should You Hire a Professional Videographer for Your Website and Marketing?

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” –Robert Weiss

Female holding tablet browsing the internet.
Gerson Petit Alva August 21, 2019
5 Characteristics of Customer-Centered Sites

You want your site to give your customers a good impression when they visit it. The more people visit your site, the more possible leads you get. And the more customer-centric your site is, the more people will visit it. So what are some characteristics of customer-centered sites?