Effective digital marketing doesn’t have to be incredibly complex. As you dive into the marketing world, there are going to be a number of people with opinions and ideas about what you should do first.
We love a good logo, and there are so many things to consider when creating your own.
Not all typefaces will communicate the same message about your brand. Choosing which typefaces to use will depend on your brand.There are many possibilities, but we advise sticking to just two typefaces. You don’t want to accidentally use a typeface that miscommunicates your brand’s personality and vision, right?
We often hear a lot about the great fonts that make up a brand identity, but what happens when the fonts you chose for your brand aren’t quite serving you in the way they should?
Google’s display ads are programmed to help you reach a large audience through creative, visual advertising.
In the field of digital marketing, advertising is online-driven. There are many online advertising platforms for every business: LinkedIn, Google Ads, Facebook Ads, etc.
As a small business owner, you have many advantages over larger companies when it comes to customer relationships and interactions.
Google is constantly updating its search algorithm. These updates may include improvements, changes, tweaks, and so on. In 2010, according to Google’s Matt Cutts, "on average, [Google] tends to roll out 350–400 things per year."
If you have ever searched for a business on Google, you are bound to be met with a large variety of outcomes.
One of our website clients, Coyote Coffee Cafe, is a locally-owned cafe that has been serving drinks and food in the Upstate for 10 years.
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” –Robert Weiss
You want your site to give your customers a good impression when they visit it. The more people visit your site, the more possible leads you get. And the more customer-centric your site is, the more people will visit it. So what are some characteristics of customer-centered sites?