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Search Ads & Display Ads

Build brand awareness & convert browsers into buyers.

You have a super awesome business. But how do you make sure the right customers find you?

Digital ads help you reach the people most likely to be in the market for your product or service.

But each person you reach will be at a different point in the buying cycle. Search ads and display ads are handy for reaching people where they’re at.

Graphic explaining the buying cycle of a customer.

Display Ads

Build brand awareness and get customers thinking about your business.

Display ads are banners and images that start visitors at the very beginning of your sales funnel.

The Google Display Network (GDN) puts your display ads on websites, apps, YouTube, Gmail, and more so that you can get the attention of people who may not even know you exist (yet).

4 elements of display targeting methods:

1. Demographics
Targeted ads based on income level, age, generder, and other public demographic info.

2. Geofencing
Location-based ads to target people within your service area.

3. Behavioral
Display ads for people whose browsing habits match the type of product or service you’re selling.

4. Retargeting
Ads that appear around the interwebs after a potential customer visits your site.

Search Ads

Put your website at the top of the search engine results page.

How often do you click on the 2nd page of Google search results?

Exactly.

This is where paid search ads come in.

Your website might be buried in the organic search results. But search ads (aka pay-per-click, search engine marketing, etc.) in the Google Search Network (GSN) help boost your website to the first few search results.

Then people who are ready to buy can find your website in the first few search results.

Funnel those prospects, baby.